Moving from Del Mar to downtown San Diego, changing names, too. Here’s the press official press release:
 

San Diego, CA (OPENPRESS) February 12, 2010 — ART SAN DIEGO 2010 (formerly Beyond the Border International Contemporary Art Fair) will be held September 2-5, 2010, at the Hilton San Diego Bayfront Hotel. More than 50 galleries will showcase paintings, sculptures, drawings, prints, photographs, videos, and cutting-edge multimedia artworks. The Fair includes a VIP Opening Night, distinguished guest speakers, luxury brand displays, city-wide cultural programs, and exclusive wine and food events.

ART SAN Diego’s venue, the Hilton San Diego Bayfront, rises 30-stories at the edge of San Diego Bay. Designed with world-class sophistication and the largest pillar less ballroom in San Diego, it is the ideal place to browse and acquire art, and to learn more about collecting at all levels.

In an effort to further strengthen the curatorial vision of the fair, ART SAN DIEGO has appointed a new curatorial director, Marcela Quiroz Luna and a strong Curatorial Advisory Committee, comprised of collectors, curators, appraisers, and conservators. The list of galleries that will participate in our fair will be released at the end of April.

“The experience last year proved that there is a strong appetite for this type of event in San Diego,” states Ann Berchtold, Founder and Executive Director. “Our move downtown allows a closer relationship with Mexico and opens up unlimited collaborative program opportunities with downtown art organizations and institutions.” Last year the fair drew audiences from North County San Diego, Orange County, Palm Springs, and Mexico. More than 2,500 collectors attended the fair’s debut in 2009 and over 70% of the galleries who attended reported strong sales. Consequently the fair has swelled from 30-some dealers in 2009 to an anticipated 53 galleries in 2010. San Diego is one of the wealthiest cities in the country with Rancho Santa Fe ranked by Census as the richest community in the nation. Labor Day weekend draws record crowds to San Diego. We anticipate over 5,000 collectors in 2010.

BTB-ART, INC
BTB-Art, Inc is a strategic business-consulting firm comprised of leading professionals in the areas of art, marketing, and event production. The Company is dedicated to establishing San Diego as a leading contemporary art fair destination on the West Coast with its signature event, ART SAN DIEGO Contemporary Art Fair To fulfill its vision, BTB-Art partners with leading cultural organizations including The San Diego Museum of Art, The Stuart Collection UCSD, UCSD Department of Visual Arts, SDSU Art Council, Centro Cultural Tijuana, and the Mexican Consulate.